A question that keeps coming up... Do waitlists actually validate demand for B2B SaaS? Waitlists are powerful marketing and lead generation tools. They build anticipation, capture interested users, and create a launch audience you can engage with from day one. But they're not for demand validation. For B2B SaaS, waitlists tell you people are interested enough to share an email address. That's valuable, but it's different from proving people will pay. Email collection and purchase intent aren't the same thing. If you're using a waitlist to build your launch audience and generate early interest, that's smart marketing. If you're using it to validate whether your product solves a real problem, you're skipping the harder work. Real validation comes from conversations. Show potential users what you're building. Ask if they'd pay for it. Get specific commitments beyond email addresses. Waitlists work best when you're already confident in your product-market fit and want to manage early access and build momentum. Use waitlists for what they're great at: capturing interest and building your launch audience. Just don't mistake interest for validation. Both matter. They're just different stages of the process.