Unpopular opinion: "Follow your passion" is terrible advice for early-stage founders. Here's why: I've worked with 30+ founders and solopreneurs, The ones who grow aren't following their passion. They're following patterns. They ask: - Where is demand already proven? - What can I do better than competitors? - What do customers actually pay for? Passion is great for energy. But market demand is what pays bills. The best businesses happen when: Passion + Market Demand + Your Unique Ability Not just passion alone. Do you agree or disagree? Why? Follow for more founder archive where I share thoughts on clarity, systems, brands, and the messy middle.