Marketing Myth: "Great marketing is either highly creative OR highly strategic." Reality: The most impactful marketing lives at the intersection. Data without creativity = forgettable. Creativity without data = risky. The marketers I admire most have stopped treating these as opposing forces and instead use each to elevate the other. Examples I've seen work: 1. Testing creative concepts against strategic audience segments 2. Using data patterns to inform creative direction 3. Building measurement into creative processes from day one How are you balancing these elements? #marketingstrategy