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Most brands struggle on marketplaces... not because they lack traffic, but because they don't know where they actually stand 🤔
After months of work, we've just launched the Marketplace Maturity Index (MMI) at Lengow 🚀
Here's the thing: this is exclusively available on LinkedIn for now. You can't test it anywhere else yet!
This isn't another quick quiz that spits out a generic score. We built this because I kept seeing the same pattern: brands making marketplace decisions based on gut feeling or incomplete data, without really knowing what to prioritize next...
👉 The goal was simple: help brands understand exactly how mature their marketplace setup is - and what to focus on to grow.
Getting there wasn't simple though. We had to:
➡️ Build a framework that actually reflects marketplace complexity
➡️ Condense it into a 4-minute assessment
➡️ Score brands across Coverage, Catalog, Pricing, Operations & Analytics
➡️ Turn those scores into recommendations you can actually use
Huge credit to Simon De Brito, who was instrumental from day one, this wouldn't exist without his work. Also want to thank Nuria Benavides Rojas, Emma Dano, and Alexis MERELLE for pushing us to make it better at every stage.
With the MMI, #Marketplace & #Ecommerce Managers can now:
✔️ See where they stand, objectively
✔️ Benchmark their setup against market standards
✔️ Identify the biggest growth levers
✔️ Leave with a clear roadmap, not just a score
👉 If you want to calculate your score:
✅ Comment “MMI”
✅ Repost this post
✅ Connect with me so I can send it to you directly in a private message
Curious to see where you land 👀
Chief Business Officer @ BigBuy | Strategic Business | Full Commerce & Tech Retail | Digital Business Models | Digital Transformation | Innovation Catalyst | Senior Executive | Senior Advisor
Digital Marketing Manager at Realsafe Technologies & Communications Officer for North Yorkshire Scouts
3 days ago
This really hits on a common issue. Most marketplace problems aren’t about traffic, they’re about not knowing where to focus next. Having a clear, structured way to understand maturity and prioritise action is far more useful than another surface level score. Love the emphasis on practical recommendations and a roadmap rather than vanity metrics.